It's All About You...and You.
Even those who tell me "I like who I am!" usually at some point come to a realization of self-loathing or shame somewhere in their being. Sometimes, the shame isn't even logical. For instance, I remember blaming myself for my car getting broken into and the stereo being stolen. I had paid the extra money for a stereo that a had a removable faceplate as a theft deterrent, but I hadn't bothered to remove it. It's not rational to blame the victim of a crime, but I still felt some shame about what had happened. Shame or self-blame is a common reaction when things go awry.